We want creating with Adobe products to feel like dreaming with your eyes open. This is why we’re so excited about generative AI.

Because of generative AI, the conversation between creator and computer will transform into something more natural, intuitive and powerful in the years ahead.

A world that lets you merge the best of application workflows with the best of generative AI - where your creative applications act as a creative co-pilot and help you instantly iterate through hundreds of variations of your work, all in your unique style.

A world where you can modify a video or cut an audio track simply by describing a desired mood. We’re entering a world where you’ll be able to bring your creative vision to life simply by describing what you want in your own words, or with a simple gesture in your app. Firefly will mix the power of our applications with the promise of generative AI in ways that empower you to express your creative ideas with greater efficiency and without constraints. Today marks the beginning of an important new chapter for our creative products with the introduction of Adobe Firefly, a family of generative AI models for creative expression. Bringing Generative AI into Creative Cloud with Adobe Firefly

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